Alien: Romulus | Marketing kicks up a notch with new featurette and promo VHS tape

Alien Romulus marketing
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A new featurette for Alien: Romulus has emerged, while some journalists have received an unexpected VHS tape through the postā€¦


Acid-tinged horror sequel Alien: Romulus is a shade over a month away, and 20th Century Studios is stepping up its marketing campaign as a result.

Yesterday (the 12th July) saw a salvo of material emerge, including a featurette (more on that in a moment) and mysterious VHS tape, sent out to a handful of journalists including Gizmodoā€™s Germain Lussier.

Housed in a cardboard sleeve like the cheap kung fu movies this writer used to buy for a couple of pounds in the early 90s, the tapeā€™s a clever means of highlighting director Fede Alvarezā€™s old-school approach to making his Alien sequel.

The marketing team behind it also went to the effort of putting some stuff on the tape, including a three-minute scene from the movie and a trailer revealing that Alien: Romulus will be making some form of appearance at Comic-Con in San Diego.

Hereā€™s the tape first of all. Thatā€™s a pretty cool cover, isnā€™t it?

The back of the box, interestingly, contains a slightly different synopsis from the one previously put out by Fox. It goes like this:

A truly terrifying cinematic experience from producer Ridley Scott and director/writer Fede Alvarez, 20th Century Studiosā€™ Alien Romulus opens in theaters nationwide August 16, 2024. The sci-fi horror thriller takes the phenomenally successful Alien franchise back to its roots. While scavenging the deep ends of a derelict space station, a group of young space colonizers come face to face with the most terrifying life form in the universe.

The new featurette, meanwhile, offers a mix of clips from the film, behind the scenes footage and brief interviews with Alvarez and his cast, including Cailee Spaeny and David Jonsson. Weā€™ll go through some of its scenes in more detail in a separate post.

Then thereā€™s that scene from the promo VHS, which Lussier and io9 kindly videoed and shared on YouTube. It doesnā€™t give too much away (which is a good thing) but provides an insight into the six young characters as they make their way to the Renaissance space station where the filmā€™s horrors take place.

You can read Germain Lussierā€™s account of receiving his unexpected VHS tape ā€“ and the process of trying to find a working video recorder to watch it on ā€“ over on Gizmodo/io9.

Alien: Romulus is out in cinemas on the 16th August 2024.

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