Netflix sent their mega-hit Kpop Demon Hunters into cinemas for just one weekend, but it’s hard to say just how popular it was. More on that below. Kpop Demon Hunters is currently all anyone can talk about. Netflix’s animated musical has been a huge hit for the streamer, including breaking a Billboard record by having ... How did Kpop Demon Hunters do in cinemas? We’ll never know for sure
Netflix sent their mega-hit Kpop Demon Hunters into cinemas for just one weekend, but it’s hard to say just how popular it was. More on that below.
Kpop Demon Hunters is currently all anyone can talk about. Netflix’s animated musical has been a huge hit for the streamer, including breaking a Billboard record by having four songs from its soundtrack in the top10 songs of the list.
Netflix ended up sending the film into cinemas for just one weekend as a sing-a-long version and as we reported last week, chances of the film overtaking Weapons as the highest-grossing film of the weekend was more than likely.
So, did Kpop Demon Hunters top the box office?
Probably, but we’ll never know for sure.
Netflix, who has always been a little turbulent when it comes to sending its films into cinemas, never reports its grosses, so technically Weapons continued its dominance of the box office. However, estimates show that Kpop Demon Hunters was going to earn anything between 18 million and 20 million over the weekend. In comparison, Weapons brought in 15.6 million over the weekend, its third one in cinemas.
What makes Kpop Demon Hunters’ likely, presumed success in cinemas even more impressive is that the film only played in 1700 screens, which is still a respectable amount and over half more than Netflix granted the second Knives Out film. Compare that to Weapons’ 3631 screens.
We’re hoping this will convince Netflix to re-consider its theatrical approach. The streamer does take its big hitters to cinemas, mostly so they’ll qualify for the big awards but its main focus is still streaming. This isn’t surprising; the company’s entire business model depends on people signing up to stream their library on their TVs and laptops.
We’re still hoping we’ll get to see more of the streamer’s films on the big screen, but that remains to be seen. We’ll keep you posted on more Netflix’s theatrical plans.
