New study says PlayStation customers have strongest brand loyalty

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Itā€™s hard to take the words ā€œbrand loyaltyā€ that seriously at any given moment, but here we are on this nippy Friday giving them a little leeway. A new brand loyalty study by BestSEOCompanies is out there in the ether with some pleasing graphics and survey results, so naturally weā€™ve given it a glance on this admittedly slow news day.

Over a thousand people took part in the companyā€™s latest survey and, along with info that suggests that U.S.-based Gen X and Millennials are still likely to prefer McDonaldā€™s over any other fast food choice, comes the revelation that Sonyā€™s PlayStation is fairly far out in front when it comes to brand loyalty amongst gamers.

Indeed, 40.7% of those in the survey picked the PlayStation brand as the one they were most loyal to, with Xbox sitting at 31.0% and Nintendo at 30.4%. One in three also said they were interested in purchasing the upcoming PlayStation 5, but only 1 in 4 were keen on the Xbox Series X.

ā€œJust as fans can be loyal to a particular game console, they also hold strong allegiance to game franchises that might be unique to particular gaming systems,ā€ the study also concluded.

ā€œAs a result, game developers are now focusing on cross-console adaptability, meaning players on a PS4 can play with users on an Xbox One. The newest chapter in the first-person shooter franchise, Call of Duty: Modern Warfare, is the latest to bridge its gameplay across multiple platforms, even from PC to console.ā€

The survey was run using Amazon’s Mechanical Turk service (what in the world), questioning a total of 1,003 people. 225 of them were baby boomers, 300 were Generation X, 328 were millennials, and 150 were Generation Z.

Make of this what you will.

Wireframe #30 is out now

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