The latest Indiana Jones film, Indiana Jones & The Dial Of Destiny, doesn’t quite give cinema chains the box office news that they’re after.
We don’t often write stories like this, as we try to take something of a glass half full approach to the world. Furthermore, box office is no indicator of a film’s quality or endurance.
Yet this is a summer that’s important to multiplex and independent cinemas, many of which continue to struggle following events of the last few years. As such, the weekend just gone was one with high expectations, given the release of Indiana Jones & The Dial Of Destiny, the finale in one of cinema’s most beloved franchises.
However, already, people are trying to puzzle out why it’s fallen on the lower side of box office expectations. The new Indy opened to a disappointing $60m in the US, and its total around the globe (including that US money) stands at $130m. The film – it’s not our money, just reporting this – has cost around $250m to make, and expectations where higher than the returns have been.
The film is no flop, but still: following the box office of The Flash falling shorter than expected too, questions are being asked as to box office predictions for a start. They’re starting to look as reliable as political opinion polls. But also, has the appetite for Indiana Jones just lessened? Did Indiana Jones & The Crystal Skull – that opened to far higher numbers – in the end do a bit of damage to it all?
Whatever the reason, it’s the latest big film to struggle a little to give cinemas the shot in the arm they’re after. All eyes now move to Mission: Impossible: Dead Reckoning Part I to see if it can get close to repeating the trick Top Gun Maverick managed last year…
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