The creative industry workers’ union Equity has issued a toolkit in response to rising concerns from its members about artificial intelligence.
Equity, the trade union for creative workers in the UK, has launched a toolkit for members that is designed to help them navigate the creative industry as it becomes increasingly common to encounter the use of artificial intelligence. Equity says there has been a ‘surge’ in the use of AI in the UK creative industry and the organisation has seen a ‘substantial increase’ in requests for ‘advice, support and legal representation’ according to Screen Daily.
The toolkit contains ‘a statement articulating how AI can be applied ethically by the entertainment industry; a template AI contract to protect artists engaging with performance cloning work (the creation of a synthetic performance by recording, using or reproducing the performance, voice or likeness of an artist by technology); model AI clauses to protect artists from having their performance cloned without their consent; and a template take-down notice to tackle intellectual property infringement by platforms and websites.’
Equity has called upon the government to regulate the use of the technology but at the moment, the folks at Whitehall seem more interested in AI innovation than regulation. Secretary of state for science, innovation and technology Michelle Donelan has stated the desire for the UK to “become an AI superpower” without apparently realising how sinister that statement sounds.
It’s a good piece that’s worth a look and you can find it right here. With AI regulation not looking likely any time soon, stories like this will become more commonplace as trade unions seek to protect workers from the looming threat of AI and the UK screen industry is no different.
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