Jerry Seinfeld co-writes, directs and stars in Pop Tarts’ origin story, titled Unfrosted, here’s the trailer.
Jerry Seinfeld’s self-titled sitcom Seinfeld remains to this day one of the most successful, not to mention lucrative, sitcoms in television history. Seinfeld co-created the show with Larry David, and starred alongside Jason Alexander, Julia-Lois-Dreyfus and Michael Richards. It followed the trivial goings on in the life of the comedian and his friends.
The shadow of the self proclaimed ‘show about nothing’ still looms large over the American sitcom landscape, with David going on to create and star in Curb Your Enthusiasm. In season 7, David wrote a Seinfeld reunion story arc, culminating in footage from a new episode. The final episode of Curb Your Enthusiasm airs on Sky Atlantic next month.
Though Seinfeld has continued to have huge success as a stand up comedian, and as host of the interview series Comedians In Cars Getting Coffee, he has had limited success in feature films. He co-wrote and voiced the title character in 2007 animated comedy Bee Movie. He was also the subject of the 2002 documentary Comedian.
Now, Seinfeld brings his passion project to the screen. He directs, co-writes and stars in the origin story of famous American snack, Pop Tarts, for Netflix.
Here’s the first Unfrosted trailer, bound to make you peckish:
The synopsis reads as follows:
“A Pop-Tart will rise.” Battle Creek, Michigan, 1963. Kellogg’s and Post, sworn cereal rivals, race to create a pastry that will change the face of breakfast forever. A wildly imaginative tale of ambition, betrayal, and menacing milkmen – sweetened with artificial ingredients.
The cast also includes Melissa McCarthy, Jim Gaffigan, Hugh Grant, Amy Schumer, Max Greenfield, Christian Slater, Sarah Cooper and Bill Burr.
Seinfeld co-wrote the script with Spike Feresten and Beau Bauman.
Unfrosted will stream on Netflix from the 3rd May.
