Birds Of Prey’s title is being altered to optimise its SEO

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Birds Of Prey now sort-of appears to be called Harley Quinn: Birds Of Prey.

Ah, search engine optimisation (SEO). As some old enough to remember when it was the quality of what you put into the world that mattered more than how you mangled it to suit the whims of the Google search engine algorithm, the whole topic is basically both depressing and fascinating.

And now, it’s affecting the names of movies.

Echoing the decision to effective rename the movie Edge Of Tomorrow as Live Die Repeat, Warner Bros has changed across ticket booking websites the name of the film Birds Of Prey: And The Fabulous Emancipation Of One Harley Quinn to the new name Harley Quinn: Birds Of Prey.

Well, it’s sort of a name change. The official name of the film is remaining unaltered, but the way it’s being promoted is. Thus, online, particularly where tickets are bought, the movie has slowly been adopting the new moniker.

The reason is so that the film bubbles to the top of search engines more easily, and in turn for Warner Bros, hopefully shifts a few more tickets. Early tracking suggests that its second weekend is going to be pretty decent anyway, but if this particularly experiment works, look forward to more films changing their name to do the Google dance. Expect 1917 to be rebranded as World War I Film Presented In Pretty Much A Single Shot in due course.

The Verge

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