IMDb TV is to get a rebrand, taking Amazon’s name

by Simon Brew |
Amazon
Share this Article:
Ad-supported streaming service IMDb TV is now to become, er, Amazon Freevee – more information on the change here. If the first phase of the streaming battle was to get subscribers, it looks like the second will be to get viewers interested in free-to-use, advertising-funded services. Some have been trying that already. Universal has such an option for its Peacock streaming service in the US, and for the last few years, Amazon has been gradually building up IMDb TV. This is the official streaming service of the Internet Movie Database, whereby you can watch some excellent films for free, just with adverts in the midst of them. For viewers of a certain vintage, it’s still an upgrade on ITV putting the evening news slap bang in the middle of a good suspense thriller. Remember those days? Anyway. The big news over the last week in the world of streaming has been Netflix teasing a possible cheaper ad-funded subscription option. And now Amazon has tried to jump ahead of that a little with the news that it’s set to rebrand IMDb TV. The service will soon change its name to Amazon Freevee – I shit you not – and in particular it has its eyes on the Hulu service in the US as a competition yardstick. The rebrand will kick in from tomorrow – April 27th – and Amazon is investing in specific programming for it too. It’s pledged top grow its slate of original material by 70% by the end of the year. We’ll leave you for the minute with the logo for the rebranded service… Freevee — Thank you for visiting! If you’d like to support our attempts to make a non-clickbaity movie website: Follow Film Stories on Twitter here, and on Facebook here. Buy our Film Stories and Film Stories Junior print magazines here. Become a Patron here.
Share this Article:

Related Stories

  • Tomb Raider | Amazon’s TV series seems dead

    Lara Croft's long-awaited Tomb Raider TV series looks to have hit the buffers at Amazon, and won't be happening, reports suggest. It's been two years since Amazon's buyout of MGM ended any chance of a second Tomb Raider film featuring Alicia Vikander seeing the light of day. That project was in the works since 2019, first [...]

  • Stephen King confirms Mike Flanagan’s The Dark Tower TV adaptation is still happening

    Mike Flanagan’s next Stephen King adaptation, The Dark Tower, is still in the works as confirmed by King himself.  Mike Flanagan’s TV adaptation of Stephen King’s The Dark Tower has been in the works since 2022 but updates on the project have been slim. Some of us have been wondering whether it was even happening anymore. [...]

  • Sophie Turner set to play Lara Croft

    Sophie Turner seems to have won the battle to become Lara Croft in Amazon's new Tomb Raider series, due to begin production soon. Amazon's upcoming television adaption of Tomb Raider looks to have its most vital element now in place: Game Of Thrones' Sophie Turner has reportedly won the race to play Lara Croft, one [...]

More like this