It might be losing subscribers, but Netflix is going big as it aims to do battle with the likes of Disney+: more here.
Netflix is firmly fighting back after a difficult few months for the streaming giant. This weekend it launches its most expensive film ever, the $200m blockbusters The Gray Man, onto its service. And it’s now looking very much to big franchise cinema as it looks to regain its foothold in the marketplace, and stop shedding subscribers.
As Reuters reports, it’s about to follow the Disney strategy.
It notes that Netflix is looking to build universes out of its shows and characters, as it tries to build its own franchises of the scale. Matthew Thunell, vice president at Netflix, puts it plainly: “we want to have our version of Star Wars or our version of Harry Potter, and we’re working very hard to build that”.
To do so, it’s looking to bring down the metaphorical walls between its animation, feature and television teams. Stranger Things is one of the forerunners of this strategy too, with the hit TV series already set for a spin-off series.
Look for more of that going forward. The closest thing to a Star Wars-alike that Netflix currently has on the stove is Zack Snyder’s two-part Rebel Moon movie, and if that hits big, expect more in that line.
But basically, if anything hits big, expect more of it too. The full report at Reuters can be found here.
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