James Bond hits in China, just not making as big an impact as had been hoped and expected: more here.
The box office journey of the 25th James Bond film, No Time To Die, is one that – like many modern blockbusters – has hinged on the Chinese box office to get it close to its target. The film is said to require some $850-900m at the global box office to break even off the back of its cinema release, and after another weekend on the big screen, it’s now made its way past $600m.
But that $900m target looks some way off now, given that the film’s landing in China has been softer than expected. The film grossed $28m in Chinese theatres over the past weekend, albeit against a backdrop of many cinemas closing down temporarily for Covid reasons. The Hollywood Reporter reports that some 13% of Chinese cinemas were shut over the weekend, which accounts for why the film is tracking some way below the returns of Spectre in the country.
Bond’s box office now looks like it’ll settle somewhere between $700m and $800m worldwide, which is hardly a bad result given the events of the last two years. Furthermore, the movie is now heading to DVD, Blu-ray and 4K Ultra HD Blu-ray this side of Christmas too, and thus more funds will be heading towards 007’s coffers shortly. More on that here.
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