SXSW announces London edition for 2025

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The Austin-based SXSW festival is landing in London from 2025. More on the festival’s expansion below. 

We’re lucky to have a lot of great festivals, big and small, all around the UK. Granted, a lot of them are London-based – and sure enough, it’s just been announced that the capital is about to add another major arts festival to its roster. 

Starting from June 2025, the Austin-based SXSW festival will begin a special London edition. Variety reports that the event will be “the mix of keynotes conversations, film and TV events, music showcases and showcases for innovations in digital and gaming that have defined SXSW since the festival began in 1987.”

SXSW isn’t the first international festival to land in London. Sundance holds its own London festival in June as well, so we’ll see if it’ll have to move to a later date to accommodate for SXSW. 

Variety also reports that the events will be held in the Shoreditch area of London. SXSW has previously expanded to Australia by holding a similar event in Sydney, with this year’s festival taking place in October. 

“As a life-long fan of SXSW, I truly believe that it’s more than an event — it’s a movement, a platform where the world’s greatest minds, musicians and motivators come to share their passion and their vision of the future,” Randel Bryan, managing director of SXSW London said. “SXSW London will build on Austin’s incredible legacy, presenting an event that underpins why SXSW is the go-to destination for professionals and creatives seeking meaningful connections, unexpected experiences and ideas that can help shape the world.”

On the film side of things, this year’s SXSW in Austin included premieres for films like Immaculate, Cuckoo, The Fall Guy, Civil War and Monkey Man to name a few. Of course, all these big titles were scheduled for release quite soon after the festival, which was held in March, so we’ll have to see how many films will travel to London in 2025. 

More on SXSW London as we hear it. 

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