Hasbro plans to sell parts of eOne, its TV and film production arm

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Hasbro has announced its intention to sell off chunks off the production company it paid almost $4bn for in 2019. Hasbro is selling off much of eOne, the entertainment production company that it purchased three years ago for a whopping $4bn. However, despite the sale means that Hasbro is selling off over 6500 titles, the company is unsurprisingly retaining the rights to what it describes as its ā€˜core Hasbro IPā€™, so fans of Transformers and Peppa Pig, fear not. Despite selling off the vast majority of the company, Hasbro claims that it is retaining the ability to ā€˜produce animation, digital shorts, scripted TV and theatrical filmsā€™, including keeping the rights to its most valuable properties such as Peppa Pig, Transformers, Dungeons & Dragons, Magic: The Gathering, My Little Pony, Power Rangers, Play-Doh and Hasbro’s board games such as Monopoly and Clue. In essence, this looks like a similar move to the one weā€™ve just seen Warner Bros make, when the latter recently divested itself of much of its programming on HBO Max. Like Warner Bros, Hasbro is a huge company engaging in a cost-cutting operation, stripping away everything apart from what it considers to be ā€˜core IP.ā€™ In short, if it doesnā€™t boast what the marketing executives refer to as ā€˜toyetic potentialā€™, then Hasbro isnā€™t interested. Which means that eOne probably wonā€™t be making any more films like the critically-acclaimed The Woman King. Apparently not ā€˜toyeticā€™ enough, that one. Sigh. Screen Daily ā€” Thank you for visiting! If youā€™d like to support our attempts to make a non-clickbaity movie website: Follow Film Stories on Twitter here, and on Facebook here. Buy our Film Stories and Film Stories Junior print magazines here. Become a Patron here.
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