Hasbro has announced its intention to sell off chunks off the production company it paid almost $4bn for in 2019.
Hasbro is selling off much of eOne, the entertainment production company that it purchased three years ago for a whopping $4bn.
However, despite the sale means that Hasbro is selling off over 6500 titles, the company is unsurprisingly retaining the rights to what it describes as its ‘core Hasbro IP’, so fans of Transformers and Peppa Pig, fear not.
Despite selling off the vast majority of the company, Hasbro claims that it is retaining the ability to ‘produce animation, digital shorts, scripted TV and theatrical films’, including keeping the rights to its most valuable properties such as Peppa Pig, Transformers, Dungeons & Dragons, Magic: The Gathering, My Little Pony, Power Rangers, Play-Doh and Hasbro’s board games such as Monopoly and Clue.
In essence, this looks like a similar move to the one we’ve just seen Warner Bros make, when the latter recently divested itself of much of its programming on HBO Max.
Like Warner Bros, Hasbro is a huge company engaging in a cost-cutting operation, stripping away everything apart from what it considers to be ‘core IP.’ In short, if it doesn’t boast what the marketing executives refer to as ‘toyetic potential’, then Hasbro isn’t interested. Which means that eOne probably won’t be making any more films like the critically-acclaimed The Woman King. Apparently not ‘toyetic’ enough, that one. Sigh.
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