Taylor Swift’s Eras Tour concert film passes $100m in presales

Taylor Swift The Eras Tour
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Taylor Swift’s Eras Tour concert film, which doesn’t have a traditional distributor, has now hit a rather impressive milestone. 

Taylor Swift’s The Eras Tour is coming to cinemas soon here in the UK. Opening night is Friday the 13th October where the Swift one will be competing against a repertory screening of yes, Friday The 13th (in my local cinema, at least).

As it stands, it doesn’t look like any movie monsters will be standing in the way of The Eras Tour given that it has now crossed the $100m mark for global pre-sales.

That’s quite the amount given that the film doesn’t have a distributor in the traditional sense. Despite negotiating with some Hollywood studios, Swift eventually decided to sign a deal directly with AMC in the US. Following a little digging, we’re pretty sure that extends to the film’s UK run too, with AMC said to be working directly with ‘sub-distribution partners’ internationally to bring the film to other countries. Outside of North America, that’s Trafalgar Releasing.

Only Barbie, The Super Mario Bros. Movie, Guardians Of The Galaxy Vol. 3, Spider-Man: Across the Spider-Verse and Ant-Man and the Wasp: Quantumania have managed to surpass the $100m opening weekend mark so far this year. When you consider that Swift’s film has managed to do that without a distributor, it’s pretty impressive. It’s also pretty lucrative when you consider that ticket sales will be largely split directly between the artist and AMC with no major distributor claiming a hefty cut.

We’ve already seen Blumhouse move the release of The Exorcist: Believer forwards by a week as they didn’t want to contend with the concert film’s release. Given the unconventional nature of this film’s release strategy, we’re keen to see what happens next and if it could have a further impact on the way artists get their projects in front of audiences. Watch this space.


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