Avatar re-release proves to be a box office hit

Avatar cinema re-release in 4K
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James Cameron’s Avatar landed back in cinemas over the weekend – and it turns out quite a few people wanted to see it on the big screen again.

Naysayers have been out in force suggesting that by the time the first sequel to James Cameron’s Avatar comes around this Christmas, any interest in the 2009 original will have long since dissipated. Furthermore, that Cameron’s plan for the three further sequels he’s already working on was folly.

Disney decided to test the ways of the water by re-releasing the first film this weekend just gone – and what do you know? Cameron, once again, has a bit of a hit on his hands. The re-release shot to third place at the US box office with a $10m gross. It also added $21m elsewhere in the world, to bring in $31m total. The majority of that money came from IMAX screenings of the film, and the film was – as you’d expect from Cameron – significantly remastered too.

Which all paves the way for Avatar: The Way Of Water’s release at the end of the year. Few are expecting it to topple the worldwide gross of the original, which now stands at over $2.8bn. But still: write the film off at your peril…

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