Netflix is launching a cheaper subscription package, which includes ads, next month – and here are the details.
Currently, the most popular subscription package for the majority of Netflix subscribers in the UK is the £10.99 tier, which allows viewing on multiple screens. The £6.99 tier is currently the cheapest option. Now, Netflix is hoping to coax those reluctant to sign up with the launch of its cheapest tier yet.
Basic With Ads will, as the title suggests, essentially make Netflix into its own television channel, complete with adverts. The bonus is that you’ll pay less for it, as the price is set at £4.99 a month.
There are other caveats though. An unspecified but “limited” number of shows and films will not be available on this tier due to licensing restrictions with third parties. It is unclear exactly what these are, or whether they will change what becomes available on a rolling basis. Netflix Chief Operating Officer Greg Peters does promise that it is “working on it”.
Netflix was keen to emphasize that it will not be broadcasting ads for “politics, weapons, smoking and get rich quick schemes”.
Given that arguably the main advantage of paying for streaming is to avoid adverts, this is a test that could have huge ramifications across other streaming platforms if successful.
Basic With Ads will launch in the UK on the 3rd November.
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