Following hot on the heels of Netflix and Disney+, Prime Video is set to introduce ads to their entertainment content in 2024.
Prime Video, Amazon’s streaming service and home to shows like The Rings of Power, is set to start featuring ads in their movies and TV shows.
We’ll pause so you can let out a massive sigh. There we go. Doesn’t that feel better?
Here’s some more information on the ads.
Prime members have been enjoying ad-free content for years now, but as of early 2024, that’s coming to an end if you’re not keen on paying an extra monthly fee.
The change will initially concern the U.S., U.K., Germany, and Canada, although no specific date has ben given yet. France, Italy, Spain, Mexico, and Australia will follow suit later on in the year. As reported by Deadline, Prime intends “to have meaningfully fewer ads than linear TV and other streaming TV providers.” They also described the ads as “limited”.
In the US, if you want to get rid of ads, you will be able to pay an additional $2.99 to have an ad-free experience. When Netflix introduced their ad-tier, it was marketed as a cheaper alternative to the regular subscription.
It’s unclear how these ads would work on Prime Video when it comes to movies specifically. Would your viewing experience of Creed III come to a halt to enjoy an ad for Warburtons? Could the latest episode of The Continental be interrupted by an Oatly commercial?
We should have seen this coming, in all honesty. Netflix and Disney+ have already changed their models to include ad tiers. AppleTV+ remains the only streaming service that has one simple subscription model – suddenly, we’re feeling like rewatching Ted Lasso.
Amazon is claiming that the reason for introducing ads is so they can continue to invest in content and that investment will ultimately increase over time.
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