Joe and Anthony Russo, the directors of Avengers: Infinity War and Endgame, hire an AI expert to help with the creative process.
The Russo brothers are currently preparing their $300m+ Netflix movie The Electric State for release, before they head back in the land of Marvel for Avengers: Doomsday and Avengers: Secret Wars. Now we learn too that Joe and Anthony Russo’s production company, AGBO, is bringing in an AI expert to help the pair with their work.
It’s thus announced the hiring of Dr Dominic Hughes as its chief scientific officer. And in an official announcement put out by the company, it’s explained that the newly created role will see Hughes “partner with AGBO’s in-house storytelling and innovation teams to guide the development and deployment of AI technologies to enrich the creative process.”
Anthony and Joe Russo add their voices to the announcement of Hughes’ appointment, saying that “working in tandem with our writers, directors, crew members, and technologists, Dr Hughes will help us imagine new ways to empower artists to tell their boldest and most ambitious stories.”
As for Hughes himself, he added his own words that we ran through the GPTZero service to check for AI, and it reported his statement is entirely human generated. “AGBO’s longstanding approach of adopting and adapting technologically advanced filmmaking techniques positions them well for this era of discovery. I look forward to working with their broad array of creatives to develop artist-led AI-enabled solutions that will help shape the future of storytelling.”
Hughes is described as a ‘leader in algorithms, machine learning, and AI with decades of academic and applied experience in developing machine learning technologies and models at leading research institutions and major corporations’.
The Russos of course are behind some of the biggest films of all time, and the pair are reportedly receiving a combined $80m to direct the next two Avengers movies. They have the right to invest their money any way they see fit and, well, they clearly have. They’re far more successful than me. I’m just the schmuck who continues to do keep my far less successful creative work AI-free.
You can read the full announcement, here.
